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Ante's avatar

Hi Erik,

I enjoyed reading your book, Reversing the Planet's Eco-crises.

It's a very good analysis of the recent state of the ecological situation and clarifying illustrations.

I agree with you that reversing the planet's ecological crises is viewed as an unsolvable problem. This is, to my mind, the problem. People don't want to allocate their time to something that cannot be achieved.

You have simplified the problem in your book, and I believe the solution is doable.

You state: "All you need is the wisdom to not do unintelligent things to hurt yourself

(some acts of omission) and recognize favorable outcomes when they occur."

Yes, but it seems that wisdom is in short supply, and people don't look far into the future for personal economic reasons.

I agree with you that we could achieve $97 trillion of avoided cost savings. I am not sure about

one trillion tons of avoided carbon pollution, as we emit about forty gigatons of hothouse gasses annually, but even a quarter of a trillion would solve global warming.

I did not know there was a $970 billion market for regenerative information services and think that this area is where one should concentrate the efforts.

If you can build a simple app you are talking about, I think it could be a winner if it guides people on how to benefit the environment in a simple way.

The Substack is a good platform, but I think you need to sell something, such as software, the advice based services or similar, to make a substantial income.

I am not there yet, but I am seriously thinking about it.

You have to offer people something they profit from to get them involved. Generally, people are battling to keep financially afloat, which occupies most of their thinking. It has to be a profitable business from which people can live.

This is where my concept of Environmental Economy comes in. The more people earn, the more they help the environment.

I would also avoid phrases: you will learn… It sounds a bit condescending. Sorry, this is my view and not necessarily correct.

Where does Aloha come from? Hawaii?

All the best

Ante

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Erik Kvam's avatar

Hi Ante

Thank you for sharing your life or death experience.

Not sure if I shared this with you before, you might like to take a look at my mini-book, Simply Reversing the Eco-crises https://erikkvam.com/simply-reversing-the-eco-crises/

The mini-book shows a process for creating the sustainable future you envision, while avoiding the indecision, resistance and rejection that you aptly describe. Aloha, Erik

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